Entrepreneurship
- SMEs still surprisingly perky about 2009
- Britain's top 100 Entrepreneurs 2009: Enterprise Nation
- Britain's top 100 Entrepreneurs 2009: Regional Analysis
- Britain's top 100 Entrepreneurs 2009: Wealth of Diversity
- Britain's top 100 Entrepreneurs 2009: Recession Resisters
- Britain's top 100 Entrepreneurs 2009: Premier League
Female of the species more ambitious than the male
Some interesting news to mark Women’ Enterprise Day on Wednesday: female entrepreneurs are now the most confident about their ability to flourish in the current climate. A survey by NatWest and support services provider Everywoman has revealed that 88% are predicting business growth over the next five years, compared to 74% of men. And with over 600,000 majority-owned female-owned businesses in the UK, that would be quite a shot in the arm for our ailing economy…
In fact, NatWest and Everywoman have tried to quantify just what this might be worth to us. The average female-owned business apparently has a turnover of £200,000 – so if just 40% of these companies manage to boost turnover by 25% (to £250,000), that would add an extra £12bn to UK GDP. A slightly arbitrary calculation, perhaps, but it shows just how substantial the sums involved could be.
It also shows the growing confidence of female entrepreneurs – as we’re constantly told these days, this is a tough climate to run a small business, but they seem unbowed in the face of some pretty fierce economic headwinds. Everywoman co-founder Karen Gill suggested this was ‘testament to the progress we have made as a sector in such a short space of time’. Apparently healthcare entrepreneurs are the most gung-ho, with at least half predicting 25% growth in the next five years, closely followed (more surprisingly) by those in the marketing/ media industry.
The only fly in the ointment is that women are still less confident about their financial knowledge: 53% said they didn’t understand the range of products available to them, compared with just over a quarter of male entrepreneurs. We’re sure there’s an element of machismo in this disparity: women are probably more likely to admit their ignorance than men, particularly in an area like this. But it does at least suggest that banks need to do a better job of explaining the options to their female clients.
NatWest points to its own Women in Business service, which it says has so far attracted 18,000 female-owned business clients. But it’s clear that more needs to be done – as Gill says: ‘In this current economic climate, it is imperative these business owners have access to the advice and information necessary to maximise their business skills.’ In other words, even these super-confident female entrepreneurs need help to get anywhere near this £12bn growth…
P.S. In the December issue of MT, we ask the question: would we be in the current mess if women ran the City? Some people don’t think so. Keep an eye out for it next month...
In today's bulletin:
Everything must go at Marks & Spencer
Woolworths shares suspended ahead of knock-down sale
Female of the species more ambitious than the male
MT's Little Ray of Sunshine: Time off in loo of work
Competition: Win two FREE business class flights with bmi






Comments
John Bunyard - 19-Nov-08
I've two words to say to all that: Overconfidence Effect. (Look it up on Wikipedia).
Anna Smee - 21-Nov-08
There are perfectly logical reasons for female entrepreneurs to be confident in the current environment:
1. On average the businesses they are running will be smaller and therefore more nimble and better equipped to respond to changing market conditions
2. The sectors they generally operate in are less vulnerable to the current downturn (as the article points out, you will find few women in finance)
3. Women are still cheaper to employ than men, so they represent better value for money and will be increasingly sought after as times get tough
4. It is likely that female business owners are more qualified than their male counterparts (girls consistently beat boys at GCSE and A Level, and women are increasingly doing better at university too)
When I hire suppliers I look for strong credentials, flexibility and value for money. In other words, these super-confident female entrepreneurs may not need any help at all to get near £12bn growth…
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